Test Page 3

Led the UX/UI rebuild of Stellantis’ platform, securing a 5-year renewal by streamlining workflows for corporate and dealership users.

intro

Project Overview

During my two years at Stellantis, I have successfully led 12 major feature releases, redesigned the system from the ground up and improved workflows while collaborating closely with project managers and developers to ensure smooth platform operations.

Each release focused on dealership and corporate priorities while steadily improving usability. Together, these updates built a more consistent and scalable user experience across the platform.

What is Stellantis?

Stellantis is a global automotive group operating in over 130 markets with brands like Jeep, Chrysler, Dodge, Ram, Peugeot, Citroën, Alfa Romeo, and Maserati.

With industrial operations in 30+ countries and about 248,000 employees, it supports a wide network of corporate teams and dealerships.

Our team’s role was to support Stellantis’ corporate and dealer users in managing performance, tracking sales, handling incentives, and overseeing role-based access.

For this presentation, I’ll walk through the Login & Navigation flows, I’ll share user feedback, highlight key pain points and explain how I guided the team to resolve these challenges through design decisions.

ROLE

Lead UX/UI Designer

Timeline

2022-2024

Deliverable

Desktop Platform

TOOLS

Adobe XD

THE PROBLEM

Can you share what kind of problems did users face with login and navigation?

Through our post-release process, the most important (and honestly, the most fun) part was gathering user feedback. Many users were frustrated by repetitive issues that added up over time.

During the release of our Login & Navigation flow, their feedback gave us clear voices to learn from. I broke everything down and concluded the following:

How did this affect overall trust in the platform?

Users felt like they had to work around the platform just to complete basic tasks, and over time, that chipped away at their confidence in the system. This became a major breaking point, which led to ongoing frustration and a noticeable decline in trust toward the platform’s reliability.

GATHERING DATA

Analyzing Feedback & Issues

What were some of the workshop that you have led to gather evidence?

I led several sessions focused on uncovering pain points, including user interviews, internal team discussions and stakeholder feedback meetings. I also reviewed recorded meetings, ran A/B tests, analyzed vision tracking data, and dug through team notes alongside developers to validate the ongoing issues and patterns.

How did you gather data?

Most of the data came from our QA department, which manages customer support calls and tickets. We transcribed these calls using OtterPilot AI, then imported the transcripts into Dovetail, where they were organized into key pain points.

After processing these frustrations, I categorized them into groups based on their relevance:

Providing Key Fixes for Login System

What were some solutions you can help users log in more efficiently?

For our first iteration feedback, we added two options to the login screen:

Saving Login Info

Lets users create a keyID for quicker access next time by providing email for recovery options.

Returning User

Loads the last saved session using a passcode keyID created during users first save login setup, implemented a recovery method as well.

NAVIGATION UPDATE

Easy Program Navigation and Smarter Dropdown

What were the primary enhancements made to navigation support?

During this stage of research, we implemented changes that helped tremendously with navigation issues:

Programs are now accessible on all pages

Programs now include a hover dropdown that appears on all pages globally, allowing users to quickly navigate and cycle through different domains without going back to the home page.

Users can choose a default program on their first login

Let users select a default program during their initial login. This reduces time spent manually changing the program later for each user.

Smarter Dropdown Input

Users can now type to search and select programs/options instantly, this reduces friction and saves time across all regions. This feature is now applied globally.

THE RESULTS

Measuring the Impact

How did these changes affect user efficiency when logging in?

This was a major step up, we reduced a large significant of repetitive logins. Returning users no longer had to re-enter their UID and dropdowns, this eliminates average login time by nearly half.

What improvements came from the navigation updates?

By enabling program switching across all pages and introducing smarter dropdown inputs, navigation became much faster. Users could switch programs without losing progress and satisfaction with uninterrupted task completion increased by 75%.

How did these solutions impact overall productivity?

Both the login and navigation fixes reduced friction across the platform. Testing with the same users showed smoother workflows, less frustration, and greater confidence in the system, all of which boosted overall productivity.

REFLECTION

Reflecting with Gratitude and Celebrating Our 5-Year Renewal

As we are approaching an end of this presentation, how do you reflect on the overall journey?

There were many aspects that weren't highlighted here but this is generally how the process works. We begin with a client meeting, followed by a debrief, which is then divided into sprints. We allocate team resources, engage in ideation, design, gather developer feedback, conduct testing, and finally, hand off to the client.

This project began with an incomplete design file and grew into a scalable, intuitive platform for corporate and dealer users. Over two years, I learned endless of leadership opportunities and value of collaboration, from iteration to handoffs and how tiny small design choices can drive major impact.

What did this mean for Stellantis and the team?

Great things! Our wonderful little team of one received the good news that Stellantis renewed their five-year contract with us!

Honestly, I’m grateful for the journey and the small but incredible Stellantis team. From frontend, backend, project manager and QA, everyone made this process truly memorable!